I was quite interested to recently read about the Meat Free Monday initiative. It encourages people to give up meat for one day a week, which if significantly taken up will help seriously reduce CO2 emissions and reduce the amount of animals being raised for meat. I am a twice failed vegetarian but find the prospect of not eating meat once a week more than manageable. There are many more of us out there who have tried to give up meat for ethical reasons and failed who can probably manage this quite easily.
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